Life at Genio South Africa lately…

by | May 12, 2014 | 0 comments

The South African calendar the past couple of weeks have been interspersed with numerous public holidays, allowing most people to take a more relaxed approach in dealing with pressing matters. Along with this relaxed mindset, there was more time to indulge in the finer beauties of life, including the making and drinking coffee, of course. South Africans also participated in the country’s fifth democratic national elections recently. The occasion celebrated twenty years of independence since apartheid was officially abolished in 1994. We’ll drink a fresh cup to that, thank you!

The South African flag was-launched on 27 April 1994












Autumn is also fading rapidly and already consuming coffee is yet again taking on a new dynamic, where fellow roasting lovers move indoors or closer to the fireplace to enjoy their favorite cup of comfort to keep warm.

Life at Genio on the other hand has been pretty innovative and busy the past couple of weeks. We installed 3 more 6kg roasters in Graaff Reinet, Kyalami and Pretoria with another machine on its way to Switzerland. In addition to this a great deal of our time was spent planning, reinforcing, fabricating, testing, more planning and some travelling added in for good measure.

Genio at Graaff Reinet Roastery

Genio in Graaff Reinet












As mentioned last month, I recently returned home from a very successful business trip to Turkey where we assisted the fantastic At Origin roasters with an installation of a brand new Genio Mezzo 6kg coffee roaster. We’re happy to report that thus far the operation as a whole has been running smoothly. We’re hoping to visit Volkan and more of our new friends at At Origin roasters very soon.

Genio at At Origin












More news on the Genio home front is that our CREMA research project with the North West University is making good progress and we have identified a space for our new roasting laboratory. We have also secured more inter-university cooperation with Stellenbosch’s Mechatronics Engineering faculty and Pretoria University’s Chemical Engineering division. Their help with R&D will help to give Genio a technological edge for some interesting projects and features that will launch in the near future.

The past month was also a very busy period in the broader world of coffee. One of the notable events was the London Coffee Festival (3-6 April), which saw over 20,000 visitors and featured over 250 artisan coffee and gourmet food stalls. Coffee Expo Seoul (9-12 April) also featured a dramatic increase in traffic from the 38,000 visitors and 100 exhibitors that came together in 2013. The uber world class and inspirational Specialty Coffee Association of America event (24-27 April) took place in Seattle and the recent Amsterdam Coffee Festival (2-3 May) showcased cutting-edge coffee art and science and the latest brewing techniques and new taste sensations.

The London Coffee Festival












Keep an eye out for Genio Roasters at the Coffee and Chocolate Expo held at Montecasino in Johannesburg from 17-20 July where Neil will be hosting roaster training sessions on a Genio 6kg machine. We’ll post more info on booking your seat closer to the time.

The Coffee Chocolate Expo



A third of 2014 might be complete, but there are still plenty of adventures ahead for Genio this year. Please stay tuned, as we’ll be sharing some exciting and proud developments with you this month that change (or certainly challenge) the way we see coffee roasting and roast profiling.

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