by Elsie Potgieter | 15/02/2021 | Thought Leadership |
We view coffee as an art form, as something that is driven by passion and our mutual love for coffee. But passion should be backed-up by skill. Neither your passion for coffee nor your coffee roasting machine can stand alone. It has to be substantiated somehow. That is where skill comes in.
by Elsie Potgieter | 22/01/2021 | Thought Leadership |
As an entrepreneur himself, Neil Maree, owner and founder of Genio Roasters, was immediately intrigued by their passion and creative business sense.
by Elsie Potgieter | 07/01/2021 | News, Roasting, Thought Leadership |
Coffee Notes Online Specialty Coffee shares a few tips on how to tap into the “at-home baristas” market with only an e-commerce website in a time when everyone is a DIY-expert.
by Elsie Potgieter | 15/12/2020 | News, Products, Thought Leadership |
Whether you’re setting up a new roastery or upgrading your equipment, finding the right roaster can be daunting. As well as considering the space and budget you have available, you need to be mindful of the volumes of coffee you will be roasting on a regular basis.
by Elsie Potgieter | 14/11/2020 | Thought Leadership |
As inclusive leaders in the speciality coffee industry, one of our goals is to create a supportive Genio community that will make a global impact and give back hope and prosperity far beyond our own reach. We believe that our Genio Distribution and Referral Partner...
by Elsie Potgieter | 09/09/2020 | Thought Leadership |
As we prepare for “silly season”, Genio wants to take a minute to reflect on a few valuable lessons learned from our circle of friends, who endured the same challenges and hardship in 2020 as most of us in the coffee industry. The definition of resilience is someone...