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The skill (not art) of roasting coffee

The skill (not art) of roasting coffee

by Elsie Potgieter | 15/02/2021 | Thought Leadership | 4 comments

We view coffee as an art form, as something that is driven by passion and our mutual love for coffee. But passion should be backed-up by skill. Neither your passion for coffee nor your coffee roasting machine can stand alone. It has to be substantiated somehow. That is where skill comes in.

A Feel-Good Song with a Feel-Good Story

A Feel-Good Song with a Feel-Good Story

by Elsie Potgieter | 22/01/2021 | Thought Leadership | 0 comments

As an entrepreneur himself, Neil Maree, owner and founder of Genio Roasters, was immediately intrigued by their passion and creative business sense.

Coffee Notes: Bringing Quality Coffee Straight to the Home

Coffee Notes: Bringing Quality Coffee Straight to the Home

by Elsie Potgieter | 07/01/2021 | News, Roasting, Thought Leadership | 2 comments

Coffee Notes Online Specialty Coffee shares a few tips on how to tap into the “at-home baristas” market with only an e-commerce website in a time when everyone is a DIY-expert.

A Guide To Coffee Roaster Sizes by The Perfect Daily Grind

A Guide To Coffee Roaster Sizes by The Perfect Daily Grind

by Elsie Potgieter | 15/12/2020 | News, Products, Thought Leadership | 10 comments

Whether you’re setting up a new roastery or upgrading your equipment, finding the right roaster can be daunting. As well as considering the space and budget you have available, you need to be mindful of the volumes of coffee you will be roasting on a regular basis.

Join the Genio Distribution and Referral Partner Programme Today!

Join the Genio Distribution and Referral Partner Programme Today!

by Elsie Potgieter | 14/11/2020 | Thought Leadership | 6 comments

As inclusive leaders in the speciality coffee industry, one of our goals is to create a supportive Genio community that will make a global impact and give back hope and prosperity far beyond our own reach. We believe that our Genio Distribution and Referral Partner...
Business Resilience: Snap or stretch in 2020 – Part 1

Business Resilience: Snap or stretch in 2020 – Part 1

by Elsie Potgieter | 09/09/2020 | Thought Leadership | 0 comments

As we prepare for “silly season”, Genio wants to take a minute to reflect on a few valuable lessons learned from our circle of friends, who endured the same challenges and hardship in 2020 as most of us in the coffee industry. The definition of resilience is someone...
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Tel: +27 (0)11 794 6112
Email: sales@genioroasters.co.za

Unit 27 Wilge Business Park
C/o Braam & Ridge Road
Honeydew
Gauteng
South Africa

Latest News

  • The skill (not art) of roasting coffee
  • A Feel-Good Song with a Feel-Good Story
  • Coffee Notes: Bringing Quality Coffee Straight to the Home
  • A Guide To Coffee Roaster Sizes by The Perfect Daily Grind
  • Launch of new Genio 3 Micro Coffee Roaster

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Shot in the Dark Competition

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❗Last call for entries ❗ There are only 15 spo ❗Last call for entries ❗
There are only 15 spots left for this year's A Shot in a Dark Competition!

The Deadline is tomorrow at Midnight!

Do not miss out!

#genioroasters #ashotinthedark2021
Photoshoot-Tuesday at the Genio Factory today! Lot Photoshoot-Tuesday at the Genio Factory today!
Lots of exciting footage for our new website and social media platforms coming soon 🤩🤩

#GenioRoasters
#genioforlife
#geniofamily
#10yearsofexcellence
It is almost time to show the rest of the world wh It is almost time to show the rest of the world what we have been up to.. Watch this space! 🤫
#GenioRoasters #genioforlife #10yearsofexcellence #roastedonagenio #customfinish
The ultimate Coffee Bean Scoop for your Roastery! The ultimate Coffee Bean Scoop for your Roastery!

This black plastic Coffee Bean Scoop can scoop up to 1KG of coffee in one shot with a flat bottom to rest the scoop on any surface without any risk of spilling.

The Coffee Bean Scoop has a handle that also doubles as a funnel (10cm long and 5.8cm in width), making it super easy to fill your coffee bags.

Available from the Genio Webshop today!

#GenioRoasters #geniowebshop #supportinglocalbusiness
Getting our cupping on at @sensory_summit 2021 wit Getting our cupping on at @sensory_summit 2021 with other Speciality Coffee Professionals around the world☕
#GenioRoasters #genioforlife #specialtycoffee
Do you have the 2nd Edition of James Hoffman 's Wo Do you have the 2nd Edition of James Hoffman 's World Atlas of Coffee in your Coffee Library?

Get your copy today from Genio' s webshop - but hurry, we only have limited stock available!
Www.genioroasters.co.za

#genioroasters #webshop #10yearsofexcellence
New Book Alert : James Hoffman's 2nd edition of Wo New Book Alert :
James Hoffman's 2nd edition of World Atlas of Coffee is now available to purchase from our webshop - but hurry, we only have limited stock available!

www.genioroasters.co.za 

#genioroasters #geniowebshop #10YearsOfExcellence
Some behind the scenes shots of @redtruckcoffeeroa Some behind the scenes shots of @redtruckcoffeeroastery 's photoshoot yesterday.

@banisterelaine, professional lifestyle and portrait photographer, was absolutely phenomenal and did an excellent job to capture all the special moments shared between the husband-and-wife-team while running their successful coffee roasting business.

We can not wait to share the final product with you!

#GenioRoasters #genioforlife #geniofamily #supportinglocalbusinesses
Happy Birthday Neil! Wishing you endless joy, good Happy Birthday Neil!
Wishing you endless joy, good health and abundance of happiness for the year to come.

The Genio team believes in you, your vision and shares your passion for coffee and our community.

#genioroasters #genioforlife #geniofamily
What a privilege to have @khulekani_barista_champ, What a privilege to have @khulekani_barista_champ, South Africa's coffee legend and @thecoffeemag 's Bartista Trainer of the Year 2020, at our Genio Factory today!

With his reopening of his Thando Coffee shop in Cresta Shopping mall next week as well as his consulting and training business @thandocoffeecompany,  Khulekani is looking forward to a busy but exciting year ahead.

Genio wishes you good luck on your journey and hope you have a fantastic year ahead!

#GenioRoasters #supportinglocalbusinesses #proudlylocal #celebrating10yearsofexcellence
Genio touched down in Doha, Qatar!! 🇧🇭 Thank Genio touched down in Doha, Qatar!! 🇧🇭
Thanks @wingscoffeeroasters for always choosing Genio as your preferred roaster partner.

#GenioRoasters #genioforlife #partnershipthatworks👏
Adding USA to our World Map! Genio is very proud Adding USA to our World Map!

Genio is very proud to introduce Richard Unruh and the @freespacecoffee Team in Kansas, USA, to the Genio Family!

His coffee journey started in 2012 in Mexico where he fell in love with coffee. Today, his mission is to connect people through a common interest and bring new life and appreciation to an old subject - coffee!

May you experience the true meaning of #genioforlife

#GenioRoasters #genio15 #Happyroasting #celebrating10yearsofexcellence
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