Due to a much higher output to local as well as international markets, we now not only have to meet our standards, but we also have to meet different sets of compliance standards for industries across the world. At Genio, we not only tick the boxes for compliance, but we also tick them to better our service and look after our customers.
Did you know, often the first contact a customer will have with your brand is with your coffee packaging? Now is the time to take a closer look at your own packaging and make sure it ticks all the boxes to create a holistic customer experience.
Now that you have decided on which roaster you need, it is time to decide on all the bells and whistles. What do you add? What do you leave? Let’s take a closer look.
We view coffee as an art form, as something that is driven by passion and our mutual love for coffee. But passion should be backed-up by skill. Neither your passion for coffee nor your coffee roasting machine can stand alone. It has to be substantiated somehow. That is where skill comes in.
As an entrepreneur himself, Neil Maree, owner and founder of Genio Roasters, was immediately intrigued by their passion and creative business sense.
Coffee Notes Online Specialty Coffee shares a few tips on how to tap into the “at-home baristas” market with only an e-commerce website in a time when everyone is a DIY-expert.