We view coffee as an art form, as something that is driven by passion and our mutual love for coffee. But passion should be backed-up by skill. Neither your passion for coffee nor your coffee roasting machine can stand alone. It has to be substantiated somehow. That is where skill comes in.
As an entrepreneur himself, Neil Maree, owner and founder of Genio Roasters, was immediately intrigued by their passion and creative business sense.
Coffee Notes Online Specialty Coffee shares a few tips on how to tap into the “at-home baristas” market with only an e-commerce website in a time when everyone is a DIY-expert.
Whether you’re setting up a new roastery or upgrading your equipment, finding the right roaster can be daunting. As well as considering the space and budget you have available, you need to be mindful of the volumes of coffee you will be roasting on a regular basis.