The growth of your coffee business is close to my heart because I am an entrepreneur and business owner, and I can talk to you from personal experience. Genio Roasters has, in the past 12 months, grown in leaps and bounds. We have been faced with big decisions on all levels of our business, and believe me, at times this was very scary.
Roasting speciality coffee is simple math: We apply heat to green coffee beans to develop the tastes and flavours. Or is it? Different roasting methods transfer heat in different ways. Let us explore these differences by discussing the types of coffee roasters available, how heat is transferred, and what the roasting process does to the bean.
Due to a much higher output to local as well as international markets, we now not only have to meet our standards, but we also have to meet different sets of compliance standards for industries across the world. At Genio, we not only tick the boxes for compliance, but we also tick them to better our service and look after our customers.
Did you know, often the first contact a customer will have with your brand is with your coffee packaging? Now is the time to take a closer look at your own packaging and make sure it ticks all the boxes to create a holistic customer experience.
Join Neil Maree and Tiaan Kilian for Genio’s first Online Tech Talk Session where we cover everything from drum size to the various modes on the ProRoast Software, and everything in between!