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About Us

Based in Johannesburg, South Africa, Genio Roasters is a vibrant engineering company that specialises in the design and manufacture of coffee roasting equipment.

Owned and operated by Neil Maree, our roasters are built by hand for the discerning individual, who values the quality of roasted coffee above all else.

Genio Roasters understands the coffee industry through its active involvement, world wide. We take a personal interest in our customers with advice and assistance, together with building and growing their coffee roasting businesses.

Apart from coffee roasting machines, Genio Roasters also provides customers with a wide range of services and products, complementing our handcrafted machines. We introduce our customers to the correct industry partners – from equipment suppliers, financing facilities and roaster/barista trainers, to green bean brokers and qualified service technicians around the world.

Genio is celebrating 10 years of excellence in the specialty coffee industry. It is our goal to confidently continue to design and manufacture premium quality coffee roasting products for the global market. We are dutifully enabled by a network of hand-picked respecting accredited distributors, with whom we share our values.

We are here to stay. We promise a lifelong commitment to our customers, a commitment way beyond tomorrow.

#GenioforLife

About Genio

Meet the Team

The Leadership Team you can talk to

Neil Maree
Neil Maree
Founder
and Owner

Neil is the Captain of the Genio ship. As a qualified Engineer and entrepreneur by nature, he gives strategic guidance and direction to the rest of the team. His passion for research and development projects ensures that Genio Roasters stays an innovative pioneer in the specialty coffee industry globally.

George Robinson
George Robinson
Head of Global Business Development

George’s business background together with his expert knowledge of coffee roasting, makes him the perfect partner to have by your side when making key decisions to grow your business. He has a solution’s driven approach to business and gives the right advice for your specific challenge, promoting smart decisions in the pursuit of long-term business value.

Tiaan Kilian
Tiaan Kilian
Operations
Manager

Tiaan is a technical guru! As an engineer by profession, Tiaan seeks perfection in everything thing he does. He is heavily involved with the planning, manufacturing and testing of each and every coffee roaster and takes pride in this attention to detail and proactive problem-solving approach to life.

Lizaan Alberts
Lizaan Alberts
Customer Experience Manager

Lizaan has a deep passion for the Genio Community and lives the #GenioforLife motto by focusing on new and existing Genio customers’ journey as roasters and coffee enthusiasts.  She develops innovative training material and provides ongoing after-sales support initiatives to ensure that every Genio customer is absolute confident in using our equipment.

Elsie Potgieter
Elsie Potgieter
Marketing and Communications Manager

Elsie has extensive experience in B2B marketing, and her primary role is to communicate Genio Roasters’ brand values to the speciality coffee market through every project and event that Genio is involved with. She is a strategic thinker and pulls everything together with a little bit of Elsie-Magic!

The Skills on the Production Line

About Genio

Abel Marhumbini
Assembly Technician
Esti-Mari Du Preez
Draughtsperson
Gomolemo Dintwe
Stock Controller
Gustav Maluleke
Driver
Jerome Naidoo
Assembly Technician
Kingsley Abrahams
Quality Inspector
Kulani
Kulani Khosa
Assembly Technician
Llewellyn Van der Vyver
Quality Manager
Lucky Mathlawane
Workshop Assistant
Kulani
Maria Stoffelberg
Financial Accountant
Moreen
Moreen Ncube
Assembly Technician
Poppy Matlapeng
Office Support
Renolda Matlapeng
Administrative Co-ordinator
Tatenda Utete
Production Supervisor
Tiisetso Seloana
Senior Welder
Tisetso Maditsi
Welder
William Du Toit
Customer and Tech Support
Zelda Labuschagne
Procurement Manager

Vision and Values

Explore the Factory

R&D Roots

Research and development lie at the roots of Genio Roasters, having its inception in an engineering environment. We continuously strive to be better and have secured a large government research grant to help us realise our vision to develop and grow the coffee industry.

North-West University

North-West University

Neil Maree, Founder and CEO of Genio Roasters, obtained a B.Eng. Electronic and Computer Engineering degree from the North-West University in Potchefstroom, South Africa.

The North-West University has become our research partner and has helped us to expand and tailor our unique product offering in-line with what our customers have asked for.

A young engineer’s passion

A young engineer’s passion

Neil designed a coffee roaster for a final year project at the North-West University when he successfully combined his passion for coffee and engineering. Neil describes Genio Roasters as his life, his love, and his journey.

What started as a dream for a young engineer became the vision for a coffee roaster company at the southern tip of Africa.

Distributor Network

Join our network of distributors

Even though all Genio coffee roasters are hand-crafted and tested at our South African factory, we are actively increasing our network around the globe, to offer the same premium value service and products to all our customers, in any location through our Genio Distribution and Referral Partner Programme.

For more information on how to become a Genio Roasters distributor or referral partner in your region, please contact our Global Business Development Department directly.